Monday, September 12, 2011

In Times of Change.

Sometimes it is the simplest of messages that have the most meaning.  Here is one I live by always and it has to do with the only constant I know in business - and it has to do with change.

In times of change - it might a good time to change.

As I look around the real estate brokerage industry, the mortgage industry and nearly every other part of the residential real estate business I find an astonishing and amazing lack of change.

The MLS? Still here and still the single most ineffective and inefficient business model of modern times.

The real estate franchise industry?  A model that was built on the ability for franchises to generate consumer traffic for real estate brokers that has been broken for years and in denial about the value of a brand.

The NAR?  A professional association that is fixated on doing business in residential real estate.  An incredible story of an intoxication with meddling in the broker's business that seemingly has no boundaries.

Others?

I don't know about you but change - and lots of it - always presents the most effective opportunity to achieve a competitive advantage to shift share of market.

Grab it, try something new and run to the finish line.  And in real estate, by the time you reach that finish line - based on the current rate of change in this industry - it is highly likely that you won't even by winded.

On your mark, get set, change.

    
     

No comments:

Post a Comment