What's so reFreshing?

In the residential real estate industry - actually nothing.  And that's the core of the challenge for this industry that continually masks the unrealized opportunity.

After 33 years in this business I have witnessed many types of change and lots of attempts at doing things differently.  I call those attempts beta changes.  You know what I mean - those well-planned strategies that are destined for certain greatness but fail at the first sign of industry resistance.

How many times have you heard, "good idea but that would never work because . . ."?

It seems in this industry that the status quo, the stale stuff that we do and have always done is the downward pressure that is placed on the fresh ideas that suggest change.  What a shame, what a loss of opportunity.

So why this blog - why reFresh?

The thought of writing in this space was motivated by my frustration with the stale stuff in this industry.  It was also motivated by all those people who have worked so hard to squelch new ideas,  You know these people that are the ones that always drive head-on into the face of new fresh ideas with great potential in favor of doing it the same old stale way.

I hope that I am able to use my experience, my words and lots of examples in the real world to inspire others in this industry to become more effective, and take a closer closer at the most important gauge of all change - what the consumer is doing in the real world surrounding the residential real estate industry. 

That is where the key for future success lies, and that is where all things fresh are tested and in most cases are literally changing the world as we "knew it".

So what now?
 
So if you're game you will need to lose that traditional thinking and conventional wisdom you bring to this blog.  If you can't or don't I will guarantee you that this reFresh experience be a very painful and uncomfortable one.

We're taking out sacred cows here - and we're making burgers.

So get out of that rut, clean off that slate, prepare your mind for some new thinking, accept that nothing is impossible - and let's work together to freshen up this industry with a world of new possibilities.

Game?